Aiken Skincare in Malaysia wanted to expand their market share in the hydration segment by launching Aiken Prebiotic, a natural line that lacked a serum dropper format and moisturizer with SPF. Our campaign targeted dry, dehydrated skin users and proposed Aiken Prebiotic Hydra Plus as an essential for long-term skin health and natural radiance, backed by positive reviews from existing customers. The campaign successfully introduced the missing products and drove positive feedback in social media, expanding the brand's market share.