Magiclean Disinfectant offers an easy and stress-free way to prevent bacterial growth and maintain hygiene. Its unique benefits and emotional appeal help families transition to the "New Normal" of hygiene habits. The campaign produced KV, POSM, and adaptations across all touchpoints. Additionally, digital brand awareness videos were created to showcase the product's effectiveness in killing 99.9% of germs, including invisible bacteria and viruses, providing comfortable hygiene living and peace of mind. Adaptations were made across all touchpoints. The campaign successfully increased awareness and trial among consumers by emphasizing Magiclean Disinfectant's benefits and effectiveness in maintaining hygiene.